We have been using TV screens as a way to create customized and interactive ads, but we have failed to add a computer and make it better. I am going to change that.
Along with a few friends I have been working on a device that is able to detect peoples faces and from there determine the sort of ads one should display, in real time.
The device is collecting information about who is looking at the billboard. Using face recognition we can determine metrics such as: How long they have been looking at it, their gender, age etc. Since the ad board is an interactive television, we can display an ad that is targeted towards a certain demographic.
We can also collect the information and see how the interaction with the ad is related to the revenue and the way the people actually interact with the store and the advertised product.
We are planning to make a live dashboard so the customers can look at the interaction with the ads in real time.
There have been companies showing interest in the service we are planning to provide. I am very excited to see where this is going and how it will take off.
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